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Go from raw idea to
paying customers.

The AI validation system that pressure-tests your idea, runs real customer tests, and guides you to earning revenue - instead of wasting months.

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First 20 AI credits for free
toxicideas.co

There is a new founder trap. Cursor, Lovable and Claude let you build in days.

But you don't fail because you build too fast. You fail because building feels like progress — even when you're just avoiding the market.

Another redesign.
Another prompt.
Another feature.
Another week before you show it to anyone.

Toxic Ideas helps you leave the comfort of building and face the questions that matter.

Your validation partner

Everything you need to get from
0 to 100 customers

Our lean process keeps you grounded while you build.

Run the next useful test

Personalized activities and a central storage for all your learnings.

Customer interview
Smoke test landing
Fake-door test
Micro-ad campaign
Concierge MVP
Problem interview

An AI that disagrees with you

Trained on your data. Quotes your interviews. Refuses to ship until the evidence says yes.

Toxic AI · grounded in your data

Should we target all freelancers?

Pushing back

Not yet. Here's why:

  1. 3 of 5 interviews were with agency freelancers — solo freelancers didn't mention this problem.
  2. Your survey had 2% response rate from the broad audience.
  3. Start with agency freelancers — that's where the pain is clearest.

Know when to change direction

If the problem is real but the angle is weak, you will get automated pivot suggestions.

Wrong audience
Weak angle
Bad timing

Real competitor intel

Named players, not guesswork.

Competitor A
$29/moHigh
Competitor B
$49/moMed
Competitor C
FreeLow

See your progress

Remembers every test and adapts.

Idea Check100%
Validate68%
Build MVP
Revenue
Why us

Not another AI.
An execution system.

Reaction to your idea

"Great idea! Here's how to build it."

"Three reasons this won't work. Let's test #2 first."

Default output

Code, wireframes, copy — more things to ship.

Customer interviews, smoke tests, demand data.

Memory

Resets every chat. Forgets what you tested last week.

Remembers every test, insight, dead-end. Phase-aware.

When it stops you

Never. It just generates more.

When 3 of 5 customer signals contradict your thesis.

Built for

General writing, coding, anything.

Early founders, no or little revenue. Nothing else.

How it works

3 simple steps to get started

Enter your idea, see if the problem is real, then talk to people.

Step 1

Enter your idea.

Tell us about your idea or explore new ones matching your background & domain knowledge.

Have an ideaNeed an idea
Feedback tool for freelance designers
Scope pricing calculator for agencies
Transit alerts app for students

Step 2

Run a first check.

We score your idea across key dimensions so you know where you stand.

Idea clarity72
Problem evidence58
Founder-fit85
Willingness to pay44

Step 3

Go out of the building.

Start validation activities, test with real customers and get guidance on the next step.

Customer interviewStart
Smoke test landing Scheduled
Fake-door test Done
Who this is for

Built for founders who'd rather
hear the truth.

The AI builder

You ship in days with Cursor or Lovable. You don't need help building — you need to stop building the wrong thing.

The indie hacker

You've shipped before — and learned the hard way. This time you want a system that catches the wrong turns early.

The first-time founder

You've read the books. You have savings. You're terrified of wasting them on something nobody wants.

If you'd rather know the truth in week 2 than discover it in month 9 — this is for you.

Data layer + MCP

All your evidence,
available everywhere.

Every signal indexed and exposed via MCP. Use your data in Cursor, Claude, or any tool that speaks the protocol.

Start for free
Customer interview with Alex Hunt
The real pain is 5+ hours of preparation
Users prefer SMS over email
Fake ads showed 3% CTR
Competitor X · free tier · growing fast
First payment · €29 verified
NPS follow-up scheduled
Customer interview with Alex Hunt
The real pain is 5+ hours of preparation
Users prefer SMS over email
Fake ads showed 3% CTR
Competitor X · free tier · growing fast
First payment · €29 verified
NPS follow-up scheduled

Free to start. Upgrade when you are serious.

No credit card. No tricks. Validate your first idea today.

Free

Validate your first idea, end-to-end.

$0forever
  • 1 startup project
  • 20 AI credits per phase
  • All activity types
  • Basic AI coaching
  • Startup canvas
Get Started Free
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Founder

For founders going for first revenue this quarter.

$20/month
  • Unlimited startups
  • 200 AI credits / month
  • Advanced AI coaching
  • Priority evaluation
  • Pattern detection across ideas
  • Export & share evidence reports
  • Buy extra credit packs
Start Founder Plan
FAQ

Questions, answered.

No. ChatGPT gives generic advice in a vacuum. Toxic Ideas runs you through a structured loop: scored evaluations, named competitors with real reasoning, missions that force customer contact, and a vault that holds you accountable to the evidence. The AI is a coach inside that system — not the system.

Stop building things
nobody wants.

Get guidance to iterate your startup from idea to paying customer.

Start for free